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Frohwned! ,hahaha aunque podria ser fake, la viejita no le pegó tan duro
This is a viral advert from IKEA.The popping airbag was created by the company "Special Effects". If you're versed in Swedish you can go to their homepage and press the link "Nyhetsbrev" for photos from the shoot.The guy setting off the airbag is hidden behind the car. If you look closely you can see the shadow of him and hints of his gear under the car... he is seated by the front right wheel and the air tank/compressor is behind him.